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>design

as a noun informally refers to a plan for the construction of an object while “to design” refers to making this plan. No generally-accepted definition of “design” exists, and the term has different connotations in different fields. Designing often necessitates considering the aesthetic, functional, economic and sociopolitical dimensions of both the design object and design process. It may involve considerable research, thought, modelling, interactive adjustment and redesign. (source: wikipedia.org)